Black & Decker-12 Cup Coffeemaker
The industrial design goals for Black & Decker’s entry-level
coffeemaker were to make the brewing process cleaner
and simpler. This was achieved by designing an extra large
on/off switch visible from across the room, and moving the
brew-basket handle to the outside, keeping hands clean and
away from filters and coffee grounds.
Dozens of concept sketches explored an array of forms and strategies for
the entire line of B&D coffeemakers, from entry level through high-end models.
Programmable high-end models integrated stainless steel facades,
further distinguishing them from entry level designs.