Craftsman-Keysets
Designed to infuse new life into the increasingly
competitive tool market, JAM-DESIGN designed
and engineered a ruggedized line of hex keysets with
improved ergonomics, functionality, and market appeal.
Overmolded areas are strategically designed and
positioned to alleviate pressure points and enhance grip.
The overmolding also creates a perimeter bumper that
cushions and protects each keyset and any surface it falls on.
Color coding visually differentiates between standard, torx,
and ball-end keysets, as well as English and Metric models.
Don’t mess with a good thing! Every concept celebrated and
emphasized the valued and trusted Sears Craftsman brand name.