Craftsman-Keysets

Designed to infuse new life into the increasingly competitive tool market, JAM-DESIGN designed and engineered a ruggedized line of hex keysets with improved ergonomics, functionality, and market appeal.

Overmolded areas are strategically designed and positioned to alleviate pressure points and enhance grip. The overmolding also creates a perimeter bumper that cushions and protects each keyset and any surface it falls on.

Color coding visually differentiates between standard, torx, and ball-end keysets, as well as English and Metric models.

Don’t mess with a good thing! Every concept celebrated and emphasized the valued and trusted Sears Craftsman brand name.
industrial design photograph craftsman hand tool
ergonomics photograph craftsman folding allen wrench
colorful rainbow craftsman tool colors
design renderings Craftsman folding tool concepts
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