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JAM-DESIGN helped re-energize the Allen Tool brand in the highly competitive hand tool market with an ergonomically enhanced and visually appealing co-molded grip design.

The design challenge included applying the design language across an entire range of tools with varying grip configurations.

Using color and material density, an array of concept families were explored and tested for market appeal.

The final design direction utilizes thicker padding on high-stress areas for added comfort and fatigue reduction.
Photo-realistic concepts of hand tools
Photoshop renderings hand tools
several design concepts hand tools
Branding language hand tools
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