Logo Included
JAM-DESIGN helped re-energize the Allen Tool brand
in the highly competitive hand tool market with an ergonomically
enhanced and visually appealing co-molded grip design.
The design challenge included applying the design language
across an entire range of tools with varying grip configurations.
Using color and material density, an array of concept
families were explored and tested for market appeal.
The final design direction utilizes thicker padding on
high-stress areas for added comfort and fatigue reduction.